Techniker Krankenkasse x inSocial Media
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#02
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Year
2021
Campaign
Outdoor
Talents
Paluten, Anne Kissner, Maren Schiller, Eugen Schiller, Paulina Hofmann, Florian Liebig, Kathrin Heckmann, Nadine Berneis, Max Bube, Moritz Hans, Nina Schüttforth, Roxana Strasser
Type
Instagram & Twitter
Challenge
- Generate awareness for outdoor activities
- Promote a healthy lifestyle
- Generate brand awareness & position the Techniker as an attractive health partner
- Encourage communities to participate in the TK-Outdoor-Challenge
- Present the TK App & bonus program
- Obtain community feedback
- Build and maintain a influencer network
Solution
We strategically embedded content into channels that already had a natural affinity for outdoor activities and healthy lifestyles. The careful selection of creators who catered to various verticals of outdoor sports was a critical aspect of our approach. With 12 athletic and ambitious creators on board, we aimed to inspire and motivate their communities to participate in the challenge through over 30 engaging content pieces. We worked closely with the Techniker to craft personalized input and technical information about cycling, hiking, and running that catered to the unique needs and preferences of each target audience. By combining these insights with the creators’ own experiences and perspectives, we developed individual storylines that captured the imagination of our audience and encouraged them to join in on the fun.