Glamira x inSocial Media
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Year
2021-2022
Campaign
Annual Cooperation 2022
Talents
Sylvie Meis
Type
Awareness
Challenge
- Selection of a brand-face for an annual cooperation in the German-speaking market
- Conveying the brand‘s core message – celebrating individuality through jewelry – in the „This is so you“ campaign
- Strategic setup of a brand partnership with Glamira
- Brand Awareness & Sales
Solution
Beauty icon Sylvie Meis was the perfect fit to celebrate individuality with Glamira. We used an always-on strategy across all channels to build awareness and engagement through paid, owned, and earned media. We pre-produced photo and video content assets on several production days and strategically scheduled them for Phase 1, where Sylvie created her Glamira favorites, her own jewelry pieces, Phase 2, where she launched her own collection with Glamira, and Phase 3, where we expanded the digital reach with a nationwide TV spot.