Fiverr x inSocial Media
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Year
2021
Campaign
Fiverr x Philipp Westermeyer
Talents
Philipp Westermeyer
Type
Social Ad Campaign
Challenge
- Launch of the freelancer platform Fiverr in Germany
- Direct address of the target group via testimonial
- Increase of brand awareness
- Sales promotion
Solution
In partnership with the Datawords Group, we’ve successfully launched Fiverr’s first marketing campaign in Germany! To effectively reach entrepreneurs and founders of medium-sized businesses, we’ve enlisted the help of Philipp Westermeyer, OMR founder, festival organizer, and podcaster, as our testimonial.
During a day-long shoot at the OMR office, we produced a series of high-quality ad videos and a longer content video designed for social media platforms. In addition, we reached out to Philipp’s community on Instagram and LinkedIn to promote Fiverr as an attractive and reliable platform for entrepreneurs and freelancers alike. Our goal is to generate brand awareness and drive sales throughout the German-speaking market.