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Year

2022

Brand

Tom Tailor​

www.tom-tailor.eu

Campaign

Tom Tailor at the AboutYou Fashion Week in Milan​

Talents

Carlos Böttcher, Belina Lilly, Maureen, Lejs Ibrahimovic​

Type

Event & Creator Campaign​

Challenge

  • Identification of diverse fashion influencers from the Gen Z​
  • Event accompaniment of the Tom Tailor Fashion Show at the AboutYou Fashion Week in Milan​
  • Generating brand awareness and sales​

Solution

Lejs, Bellina, Carlos, and Maureen embarked on a captivating journey through the streets of Milan alongside a film crew. Engaging with fashion-savvy locals and undertaking entertaining challenges, the group explored the vibrant city. Milan’s breathtaking scenery served as the perfect backdrop for creating highlight videos that showcased the stylish Tom Tailor clothing, resulting in impressive content for Tom Tailor’s social media channels. Additionally, our creators attended the Tom Tailor Fashion Show, allowing their community to join in on their experiences through Instagram and TikTok. The campaign delivered high-quality content and achieved remarkable success!​

Imprint

inSocial Media GmbH

Versmannstraße 2
20457 Hamburg
+49 (0) 40 / 22 86 38 10
info@insocial-medial.de

Geschäftsführer: William Riegger
Registergericht: AG Hamburg
Registernummer: HRB 138969
USt-IDNr: DE303310023