Tom Tailor x inSocial Media
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Year
2022
Campaign
Tom Tailor at the AboutYou Fashion Week in Milan
Talents
Carlos Böttcher, Belina Lilly, Maureen, Lejs Ibrahimovic
Type
Event & Creator Campaign
Challenge
- Identification of diverse fashion influencers from the Gen Z
- Event accompaniment of the Tom Tailor Fashion Show at the AboutYou Fashion Week in Milan
- Generating brand awareness and sales
Solution
Lejs, Bellina, Carlos, and Maureen embarked on a captivating journey through the streets of Milan alongside a film crew. Engaging with fashion-savvy locals and undertaking entertaining challenges, the group explored the vibrant city. Milan’s breathtaking scenery served as the perfect backdrop for creating highlight videos that showcased the stylish Tom Tailor clothing, resulting in impressive content for Tom Tailor’s social media channels. Additionally, our creators attended the Tom Tailor Fashion Show, allowing their community to join in on their experiences through Instagram and TikTok. The campaign delivered high-quality content and achieved remarkable success!