EnBW Roadtrip x inSocial Media
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Challenge
- Identifying awareness-driven creators in the field of mobility and sustainability
- Creating brand awareness for EnBW and the topic of e-mobility
- Promoting the EnBW HyperNetwork (integration of all charging points in 17 countries)
- Planning and executing sustainable road trips along the fast-charging stations of the EnBW HyperNetwork
Solution
The combination of actor Kostja Ullmann and Jessi from Jessicarmaniac was perfect for the road trip: Jessi is an expert in the field of e-mobility, and Kostja drives an electric car privately while advocating for a sustainable lifestyle. Kostja and Jessi covered over 1,500 km on their route from Berlin to Zadar in Croatia. We meticulously planned the tour along EnBW charging stops, keeping sustainability in mind, including sustainable hotels and vegan restaurants. On the road, our creators impressively showcased the benefits of the EnBW HyperNetwork and celebrated the freedoms of e-mobility.