EnBW HyperCup x inSocial Media
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Year
2022
Campaign
Hyper Cup with Nico Rosberg
Talents
Jana Riva, Tomary, Ariane Alter and Izzi
Type
Awareness
Challenge
- Identification of a group of influential creators with a strong awareness related to cars and e-mobility
- Creating brand awareness for EnBW and e-mobility
- Promoting the EnBW HyperNet (a network of charging points across 17 countries) and its associated benefits
- Incorporating the popular mobile game Asphalt 9 Planning and executing the shooting schedule, as well as coordinating the campaign
- Including a contest to strengthen the connection between the brand and users
Solution
For the campaign, the actress and creator Jana Riva, YouTuber and car racer Izzi, TV personality Ariane Alter, and YouTuber Tomary were enlisted. Alongside Formula 1 World Champion and EnBW testimonial Nico Rosberg, the Hyper Cup was launched. Each participant had to compete against him twice in the mobile racing game Asphalt 9. The shoot took place in Kamen, at the largest fast-charging park in Europe. With a backdrop illuminated in EnBW colors and featuring the most popular electric cars on the market, numerous impressive and visually appealing content pieces were captured.
After editing the video material, the content was distributed across the creators’ channels in two separate flights.