— VERTICAL INFLUENCE MANAGEMENT
Vertical Influence Management
Vertical Influence is our creator management unit, featuring creators under exclusive contract in verticals such as craftsmanship, tech, comedy, lifestyle, and infotainment.
For brands, that means reliable reach within highly engaged special-interest communities, at a cost that pays off. Our creators are known for their close connection to their communities, their credibility, and content that stands out in the feed, whether on TikTok, Instagram, YouTube, or elsewhere.
In every vertical, we bring together implementation experience, community access, and platform expertise. The result are campaigns, formats, and stories that offer added value to the communities.
Our specialization gives brands access to strategic insights and market intelligence only possible when you really know a segment from the inside.
We support our creators with a long-term perspective, from career development and the right brand partnerships to a clear vision for the future.
CRAFTSMANSHIP
LAURIN BOCK
Laurin is a master carpenter who shares authentic insights into his everyday life on the construction site.
His videos combine professional expertise with entertainment, making skilled trades tangible, easy to understand, and relevant.
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Total Followers: 604k
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Average Reach: 2.1M
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Engagement Rate: 2.5 %
YANNES BOCK
Yannes is a trained carpenter, known for his sense of humor and creativity around all things wood.
With his videos, he reaches hundreds of thousands of people and shows that skilled trades are not just work, but also passion, creativity, and character.
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Total Followers: 55k
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Average Reach: 1.2M
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Engagement Rate: 6.4 %
MORIS ODENDAHL
Moris is the roofer with the largest reach in Germany.
With his humorous sketches about life on the construction site and the typical banter between different trades, he reaches millions of people every month.
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Total Followers: 779k
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Average Reach: 2.5M
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Engagement Rate: 3.9 %
BEN BERGER
Ben is a self-employed carpenter who is currently building up his own joinery business. In addition to professional content, he not only represents the skilled trades, but also advocates for more tolerance and fairness in the industry.
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Total Followers: 428k
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Average Reach: 2.9M
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Engagement Rate: 6.6 %
MIKE UNGER
Mike is in his early twenties and one of the fastest-growing creators in the construction industry.
He takes his community along on his journey into self-employment and shares his personal development in an authentic way.
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Total Followers: 550k
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Average Reach: 3.2M
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Engagement Rate: 2.4 %
SOPHIA KUHLMANN
Sophia is a trained carpenter. Through her content, she brings the craft of woodworking closer to her audience and offers authentic insights into her everyday working life.
In addition to her classic workshop projects, Sophia travels a lot and showcases other facets of craftsmanship around the world.
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Total Followers: 149K
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Average Reach: 1.2M
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Engagement Rate: 15%
ANTON HARDERS
Anton is an apprentice carpenter, a father, and is also restoring his parents-in-law’s farmhouse.
In his videos, he takes his community into his everyday life in the countryside and authentically shows how craftsmanship and family life can go hand in hand. His content combines tradition, passion, and real hands-on work.
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Total Followers: 5k
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Average Reach: 175K
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Engagement Rate: 2%
SINA KLEIN
Sina is a master roofer working in her family’s business.
In authentic videos, she shares her everyday work life on the roof and inspires tens of thousands of people to appreciate skilled trades. Her content stands for real craftsmanship, passion, and pride in creating things with your own hands.
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Total Followers: 126k
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Average Reach: 1.3M
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Engagement Rate: 2.8%
FABIENNE ELLERMEIER
Fabienne is a master roofer who runs her own company together with her partner.
In her videos, she shares everyday life on the construction site and reaches hundreds of thousands of people every month. She stands for genuine craftsmanship, visibility, and strength.
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Total Followers: 64K
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Average Reach: 400K
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Engagement Rate: 4.5%
FLORIAN PETERS
Flo is a master carpenter, known for his direct and honest style.
On social media, he takes his community into his everyday workshop life and shares professional know-how in a way that anyone can understand. His content shows skilled trades without filters practical, accessible, and real.
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Total Followers: 111K
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Average Reach: 1.1M
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Engagement Rate: 3.1%
FABIAN WINTER
Fabian is a passionate craftsman and IT consultant who brings challenging woodworking projects and creative DIY ideas to life at the highest level in his basement workshop.
His videos combine precise craftsmanship with practical technical know-how, making complex construction projects and topics such as renewable energy accessible and easy to understand.
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Total Followers: 108K
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Average Reach: 65K
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Engagement Rate: 1.8%
KAI BAUM
Kai Baum is an app developer, DIY enthusiast, and musician who has built a massive social media following with spectacular DIY projects, such as renovating dilapidated apartments in old buildings or building a sailboat.
His videos on platforms like Instagram and TikTok blend the chaos of hands-on work with a genuine DIY spirit, offering an unfiltered look at his journey.
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Total Followers: 192K
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Average Reach: 2.3M
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Engagement Rate: 5.1%
MARA PISCHL
Mara is a carpenter and is currently training to become a business economist. She previously trained in her father’s company and now reaches hundreds of thousands of people every month with her podcast “Baustellenbeichten” and her Reels.
She combines craftsmanship, humor, and attitude, giving everyday life on construction sites a new voice.
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Total Followers: 91K
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Average Reach: 800K
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Engagement Rate: 9%
HANNAH KISTERMANN
Hannah is a young craftswoman who takes her community along into her everyday life on the construction site.
With honest insights, practical tips, and a good dose of humor, she shows just how diverse and exciting skilled trades can be and breaks away from traditional clichés along the way.
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Total Followers: 31K
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Average Reach: 219K
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Engagement Rate: 6.1%
TIM TIESSEN
Tim is a trained heating and plumbing
technician who is currently building his own house by himself.
On his channel, he takes his audience along for the entire construction process: from breaking ground to the roof structure, they can follow his project step by step. In doing
so, he shows how building a house through DIY construction can actually work.
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Total Followers: 212K
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Average Reach: 245K
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Engagement Rate: 4.1%
RENÈ LANG
René is a trained painter and varnisher who takes his community into the world of drywall construction, renovation, and creative remodeling projects.
With simple tips and honest insights, he makes skilled trades tangible and inspires both DIY enthusiasts and professionals alike.
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Total Followers: 363K
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Average Reach: 580K
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Engagement Rate: 5.4%
LIFESTYLE
ANNA MCLEAN
Anna is a creator who doesn’t just show lifestyle, she actually tries it out. On her channel, she combines everyday life, DIY projects, and small experiments that immediately draw her community in. Her style is clear, creative, and always close to what is currently being created.
She has a strong sense for which ideas and micro-trends might become relevant and quickly picks up on topics from her community. It’s precisely this mix of authenticity, curiosity, and creativity that makes her channel a place that truly resonates.
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Total Followers: 270k
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Average Reach: 600K
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Engagement Rate: 1.1%
BASTI
Basti started on TikTok by sharing highlights from his Twitch streams and has since developed a broad range of content: DIY tutorials, vlogs, and original comedy formats with a distinctive signature style.
With his how-tos, unboxings, and his spontaneous mix of entertainment and usefulness, he now reaches and inspires over 1,000,000 loyal followers.
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Total Followers: 1.3M
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Average Reach: 3.3M
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Engagement Rate: 4.5 %
DENIS
Dennis, known as Bash, started out in 2018 with comedy videos and has since developed his current mix of experimental content.
With this, he reaches millions of people and combines entertainment with the knowledge from his ongoing PhD in biology.
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Total Followers: 2.8M
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Average Reach: 5.2M
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Engagement Rate: 1.3%
JONAS
Jonas, known as Kirafin, started out in 2019 together with Bash and quickly made comedy his own territory. Since then, he has been entertaining his steadily growing community with humorous clips that feel situational, spontaneous, and always on point.
Today, he experiments with formats around online classifieds, high-swapping challenges, pranks, comedy, and street content.
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Total Followers: 2M
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Average Reach: 1.1M
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Engagement Rate: 1.3%
MORITZ
Moritz has been active on TikTok since 2019 and has grown his reach at a pace that very few creators in the German scene have matched. With over 1.5 million followers on TikTok, plus strong numbers on Instagram and YouTube, “Schlingel” is not just growing he’s scaling.
His content thrives on speed, humor, and an energy that works across platforms. That’s exactly what makes him a creator whose impact goes far beyond individual formats.
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Total Followers: 2.3M
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Average Reach: 3.8M
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Engagement Rate: 1.7%
SPYRIDON
Spyri has been active on TikTok since 2020 and has built a community there that now far exceeds one million followers. He blends experiments, short stories, comedy, and food tests into a style that doesn’t strictly follow any single format.
His videos thrive on spontaneous creativity and an authenticity that never feels staged and that’s exactly what makes him so compelling to his audience.
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Total Followers: 1.5M
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Average Reach: 2.2M
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Engagement Rate: 1.4 %
NIKOLAJ
Nikolaj posts almost every day with a style that works instantly: sharp observation, punchy humor, and clearly defined characters.
His community loves him because he exaggerates everyday clichés in such a playful way that people see themselves in them.
One of his signature formats is his city-vs-country humor a recurring hit that shows how confidently he can tell relatable stories about different lifestyles and their clichés.
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Total Followers: 1.8M
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Average Reach: 4.3M
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Engagement Rate: 2.9%
JOHANNES
Johannes blends humor with everyday life, honest, imperfect, and always with a good dose of self-irony. In his kitchen, moments are created somewhere between jokes, chaos, and creativity that are simply fun to watch and instantly recognizable.
Whether it’s comedy, cooking, trends, Schlager vibes, or his iconic golf content, Johannes plays with clichés without getting lost in them, and hits exactly the tone his community loves.
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Total Followers: 470K
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Average Reach: 2.7M
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Engagement Rate: 3.1%
LUKAS
Lukas is Germany’s coolest driving instructor direct, confident, and to the point. With over one million followers, he has long since expanded his driving school into the digital space.
He explains traffic rules, driving situations, and basics like refueling in a way that makes it instantly clear what really matters. His content doesn’t just help on the way to getting a driver’s license: with Lukas, people make better decisions around their car and enjoy a safer, more relaxed everyday life on the road.
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Total Followers: 1.4M
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Average Reach: 3.2M
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Engagement Rate: 5.8%
MICHA
Micha is the co-founder of Viva con Agua, a movement that uses art, music, and culture to create access to clean drinking water worldwide. Over time, it has grown into an international network that enables projects and connects people across borders.
Micha stands for modern social impact: clear in his values, entrepreneurial in his mindset, and creative in his activism. His presence in media and culture shows how relevant engagement can be today approachable, contemporary, and focused on real impact.
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Total Followers: 340K
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Average Reach: 176K
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Engagement Rate: 3.1 %
TECH
YUSUF KARA
Yusuf, better known as Technikabi, is one of the biggest cross-platform tech creators.
With multiple uploads every week, he keeps his audience constantly up to date on all things Apple from the latest software updates and hidden iOS settings to clever life hacks and must-have apps.
His consistent, high-quality content and sharp tech insights have earned him a loyal and rapidly growing community across TikTok, Instagram, and beyond.
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Total Followers: 1.8M
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Average Reach: 3.4M
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Engagement Rate: 3.7%
TIQUEST
ANN-KATHRIN
Ann-Kathrin is an adventurer, author, and dedicated outdoor athlete. After a long illness, she decided to discover the world on her own. Since then, she has been living on two wheels, traveling through countries such as Thailand, the United States, and her adopted home, Norway.
She combines a strong sense of adventure, a deep connection to nature, and a no-compromise “I want to experi-ence it all” mentality. With Bikergirl, she published a SPIEGEL bestseller and has appeared on shows such as 7 vs. Wild, Let’s Dance, and Mission Unknown. Ann-Kathrin’s content stands for courage, endurance, and truly lived experiences.
(Exclusive Marketing)
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Total Followers: 1.5M
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Average Reach: 751K
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Engagement Rate: 2.3%
JULIAN
Julian is one of the early formative voices of the German YouTube scene and has grown over the years into one of the biggest creators in the German-speaking world. His content blends everyday life, food, relationships, and entertainment into a style that consistently creates both reach and a sense of closeness with his audience.
As the co-founder of Bilou and Juizy Wow, Julian shows how creator relevance and entrepreneurship can success-fully go hand in hand
(Exclusive Marketing)
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Total Followers: 13M
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Average Reach: 6.8M
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Engagement Rate: 1.3 %
PALINA
Palina is an authentic, humorous creator who immediately creates a sense of closeness with her relaxed manner. She shares everyday life, relationships, and lifestyle in such a light and natural way that her community feels instantly seen and understood.
As the partner of Julienco, she moves in an environment where personality, humor, and authenticity come together and that is exactly what is reflected in her content.
(Exclusive Marketing)
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Total Followers: 927K
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Average Reach: 2.8M
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Engagement Rate: 1.4%
RAFAEL
Rafael Neugart is one of the most impactful cross-platform creators in Germany. He stands for spontaneity, versatility, and honesty qualities that provide his community on YouTube and Instagram with a constant stream of varied formats.
Rafael actively seeks the thrill: he jumps out of planes without hesitation or dives with sharks, yet he also shows his warm side as “Uncle Rafi,” who would do anything for his godchildren.
(Exclusive Marketing)
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Total Followers: 2.3M
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Average Reach: 476K
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Engagement Rate: 11.9%
BIANCA
Bianca is a mom creator with a growing community and a strong sense of authenticity. She shares her everyday life with her son Louis, her husband Flo, and her brother Julian in a calm and honest way.
Her content combines family life, serenity, and relatable insights and that is exactly what makes Bianca so accessible and relevant to her audience.
(Exclusive Marketing)
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Total Followers: 332K
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Average Reach: 195K
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Engagement Rate: 1.8%
CLAUDELLE
Claudelle is an actress and wellness creator who translates healthy living, self-care, and conscious aging into authentic content. Her community values her alkaline-based approach to nutrition, her focus on inner balance, and her deep love for animals.
As a long-time TV personality, Claudelle combines extensive media experience with an open, modern perspective on health and personal well-being.
(Exclusive Marketing)
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Total Followers: 252K
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Average Reach: 195K
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Engagement Rate: 1.2 %