Influencer Marketing

Influencer Marketing is the cooperation between digital influencers and brands. The influencers build their communities by illustrating specific topics, interests and emotions. Thereby, the target audience can be reached individually and accurately fitting and the brand can present itself, benefitting from the influencers network.
Influencer Marketing is the modern word of mouth. One post from an influencer has the same effect as the recommendation of a friend. Authentic and honest.

Influencer selection

Our artist portfolio includes a bright variety of different channels, from which we select suitable influencers, who fit your brand and product.

Conception

Develop communication concepts, integrate influencers into the brand image and come up with creative solutions including faces to recognise, which attract attention and help you to stand out from your competitors.

Branding

Give your brand a face and create an emotional bond. Hand in hand with the influencer you build a community, which sees your brand as a lifestyle and integrates it into their lives, creating a long-term brand personality.

Sales

Increase sales figures, establish your coverage and inspire the influencer communities through targeted sales promotion, to buy your product.

Reporting

Define your Key Performance Indicators, receive live performance analysis through our SM Dash Board HypeYu and conduct ongoing improvements.

Instagram is THE platform for sharing fotographs and videos. The filters, high-quality accounts and infinite thematic worlds make the network to one of the most popular of all.

  • 600 Million active users.
  • 3,5 Billion likes / day
  • 95 Million picture uploads / day
  • 50% of the users follow brands
  • 90% of the users are younger than 35 years

YouTube is entertainment. YouTube is the television of today. Videos to all themes, music and live postings daily attract millions of viewers and content creators.

  • 1 Billion users
  • Annual growth of 10%
  • 6 Million active users in Germany
  • Annual consumption of converted 46.000 years of content
  • 40 minutes per session
  • 81% of millenials use YouTube

Snapchat is a young platform. Authentic, funny and honest. Just like the real life – shared with all friends.

  • 20-30 minutes usage per day
  • 
2,5 Billion daily Snaps
  • 300 Million active users
  • Bibis Beauty Palace generates 550.000 views per snap
  • Germany is one of the 10 most active countries
  • 
Strongest audience is between 16 and 24 years old

Facebook is one of the most frequently used social network in the world. News from closest friends and all over the world – whoever is on Facebook is also always informed.

  • 2 Billion active users
  • 17% annual growth
  • 29,7% of the users are between 27 and 34 years old
  • 5 new profiles are created every second
  • 
300 Million picture uploads per day
  • 20-30 minutes per session

Musical.ly calls itself „creative platform“ and quite rightly: the 10-second-short videos of the users – the so called „Musers“ are undoubtedly creative.

  • 80 Million users
  • 10 Million active daily users
  • 43% engagement rate per month
  • 
11 minutes daily usage

The twittering is on. Personal stuff, news, worldly wisdoms and banalities. The character limit for tweets is only set to 280 but still Twitter is THE platform when it comes to communication in any circumstance.

  • 317 Million active users
  • 6.000 tweets per second
  • The daily tweets could fill a book with 10 Million pages
  • 37% of the users are between 18-29 years old
  • 25% are between 30 and 49 years old