ROCCA

CHALLENGE

Increase in brand awareness and promotion of the movie to a young target audience. Additionally, ticket sales are being pushed.

SOLUTION

11-year-old YouTube star Mavie Noelle visited a squirrel rescue center in Eckernförde in cooperation with Warner Bros. for the new Rocca movie.

She conducted a funny interview on site, for which she activated her community in advance, to let her know, what they are interested in, so she could present those questions to the caretakers.

The video allowed her community to get insights on the new Warner Bros. release, in which the protagonist rescues an injured
squirrel and lovingly rehabilitates it.

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