AMAROK
CHALLENGE
Publication and branding of the „VWCV Amarok“ in the course of the international off-road event „Spirit of Amarok“ through social media coverage and media campaigns in the automotive segment.
SOLUTION
JP Performance scrutinizes the new VWCV Amarok. During an extensive cross country
drive in the „Mammut Offroad Park“ JP tests the limits of the pickup truck by facing obstacles, such as mud holes, extreme gradients and inclinations.
At the end of the campaign JP Performance visits the IAA in Frankfurt while checking out the newest models of the VWCV fleet.
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820k
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