SOLUTION

Matching with the new Fast & Furious 8 release, we activated the communities of several influencers at the preliminary stage. For example JP Performance was allowed to visit the original film locations in LA.

The conclusion of the campaign was the participation at the official movie premiere. Besides JP, we were able to win renowned soccer players such as Jerome Boateng for our campaign. A highlight at the premiere was the presentation of the original Fast and Furious cars on site.