AXE LEDER & COOKIES

CHALLENGE

Promotion of the new AXE deodorant/ shampoo „Leather & cookies“ and an increase in sales through product placements done by different YouTubers and the adaption of the TV spot.

SOLUTION

Axe sends test boxes to sceptical YouTubers, who should check, if they like the new fragrance. If AXE passes the try-out, the influencers have to nominate their colleagues for a crazy challenge.

In total, six YouTubers compete in the event and produce successive videos, in which they face challenges, they never dreamed of overcoming. MontanaBlack is afraid of heights and has to do a skydive in the traditional German “Lederhose”. Inscope participates in a paintball match – naked!

6

Influencer

2,4M

Views on Youtube

12

Posts

11,7%

Total Engagement

155k

Likes