
REACTION FEATURE
CHALLENGE
Creating awareness fort he new reaction feature, tiktok included in their app, as well as reactivating old and generating new users.

SOLUTION
To acquaint the new reaction tool in TikToks community, we activated three top performer. BibisBeautyPalace, PrankBros and Bonnytrash presented the feature, by testing it and react in a creative way on each others TikToks.
4
Influencer
1
Youtube Video
7
Instagram Stories
2.8M
Views
25%
Engagement (YT)