
YOUTUNER & SMART PAY
CHALLENGE
Promotion of selected shell products to a young target group through the YouTube format “YouTuner”.

SOLUTION
Inscope21 & UnsympathischTV are the YouTuners! They love fast cars and being seen with them.
For this purpose, a new YouTube format was created: YouTuner! During their journey to receive their racing license, they share the most spectacular moments with their community.
Shell acts as sponsor and additionally, selected Shell products, like the smartpay-app are being authentically integrated into the social media channels of the guys.
2
Influencer
2,7M
Views on Youtube
17
Posts
7,3%
Total Engagement
564k
Likes