Promotion of selected shell products to a young target group through the YouTube format “YouTuner”.
Inscope21 & UnsympathischTV are the YouTuners! They love fast cars and being seen with them.
For this purpose, a new YouTube format was created: YouTuner! During their journey to receive their racing license, they share the most spectacular moments with their community.
Shell acts as sponsor and additionally, selected Shell products, like the smart-pay-app are being authentically integrated into the social media channels of the guys.
Views on Youtube