DIE YOUTUNER

CHALLENGE

Promotion of selected shell products to a young target group through the YouTube format “YouTuner”.

SOLUTION

Inscope21 & UnsympathischTV are the YouTuners! They love fast cars and being seen with them.

For this purpose, a new YouTube format was created: YouTuner! During their journey to receive their racing license, they share the most spectacular moments with their community.

Shell acts as sponsor and additionally, selected Shell products, like the smart-pay-app are being authentically integrated into the social media channels of the guys.

2

Influencer

2,7M

Views on Youtube

17

Posts

7,3%

Total Engagement

564k

Likes