SOLUTION

Two bloggers compete in a challenge where they are supposed to style themselves for an event while being a passenger during a ride through an offroad parkour. At the end of the video, the audience is being activated, as they get the chance to win a meet & greet. The girls are being filmed during the challenge. The video is screened at the event and uploaded on YouTube and Facebook. Additionally, a teaser, which announces a store opening, will be shared on the Facebook pages of Cosmopolitan, Wunderweib and Männersache.

The campaign is extended on the social media channels of the girls.