The hottest talk show in Germany

The Format

Hot Ones Germany is the local adaptation of one of the most successful interview formats in the world: ten wings, rising heat, zero excuses. A format built for real reactions, emotional stakes, and honest conversations under pressure.

Hosted by comedian EMMVEE, the show brings together celebrities, creators, and cultural voices for a talk that gets deeper the hotter it gets.

Our German edition delivers everything that defines Hot Ones: intensity, humor, vulnerability, and unforgettable short‑form moments. Produced exclusively for YouTube, the format pairs premium long‑form episodes with a high-output short‑form engine designed for virality and cultural relevance.

Our Role

We lead the commercial strategy and brand partnerships for Hot Ones Germany. This includes:

  • Sponsorship development per season
  • Brand integrations & creative partnership concepts
  • Talent collaborations & creator management
  • Campaign planning, social distribution & audience strategy
  • Short‑form content strategy for TikTok, Instagram, YouTube Shorts

We position Hot Ones Germany as a fixed part of modern German pop culture, with unforgettable guests, strong brand moments, and a digital footprint that reaches far beyond the episodes.

Hot Ones Germany is an official video format of InSocial Media GmbH (HRB 138969), based in Hamburg. The content creation, publishing and commercial activities for Hot Ones Germany are carried out by our company. This format is a product owned and operated by InSocial Media GmbH, and all associated social media accounts (including TikTok) are managed directly by us.

Launch

July 2025

Format

Interview show
YouTube Original

www.youtube.com

Status

2 seasons
20 episodes
22 guests

Talents

EMMVEE Comedy, Ralf Schumacher, Stefano Zarrella, Demirovic & Undav, Harriet Herbig-Matten, Ruby O. Fee, Palina Rojinski, Bruce Darnell and many more

Type

Food/Entertainment

Imprint

inSocial Media GmbH

Versmannstraße 2
20457 Hamburg
+49 (0) 40 / 22 86 38 10
info@insocial-media.de

Geschäftsführer: William Riegger
Registergericht: AG Hamburg
Registernummer: HRB 138969
USt-IDNr: DE303310023